Blogging is a valuable tool for any business. It gives you a voice, allows you to connect with customers and can even improve search rankings. But what about microblogging?
Microblogging is a term not as many businesses are familiar with. But chances are, you’re already doing it on a daily basis.
In this post, we’ll take a closer look at microblogging and show some ways it can be done.
What is microblogging?
As the name implies, microblogging is blogging in a smaller, shorter format. It combines blogging and instant messaging, providing information in a condensed form. Instant hits of chatty, engaging content posted and shared with an online audience.
The key to microblogging? The platforms you use to do it. There are several social media sites which allow companies to microblog to their heart’s content…
1. Microblogging on Twitter
First up is Twitter. The platform’s millions of users can post, like and retweet messages, or tweets, of up to 280 characters. This character limit (previously 140 characters) is what distinguishes it from other sites, as it really puts the micro in microblogging.
With Twitter, you can have direct two-way communication with customers. Updates are easy. Following trends is a built in facility. And increasing traffic to your website or offline marketplace becomes effortless.
2. Microblogging on Facebook
On Facebook, updates can be longer. A variety of media can be posted. It’s more flexible. The fact that it’s free can be a major advantage to businesses who are just starting out.
Liking, sharing, and the ability to communicate directly, like Twitter in a two-way direction, make Facebook a great way to promote a business and build brand loyalty.
However, the platform has become known for its advertising tool, Facebook Ads, which means sponsored posts are often prioritised over organic content.
3. Microblogging on Instagram
Visuals are processed 60,000 times faster than text. That makes it much easier for people to remember what they have seen versus what they have read.
That’s where Instagram comes into its own. Primarily used for posting images, Instagram also gives you up to 2,200 characters of content. With the right approach, this could allow companies to make their microblogging content more engaging and memorable for potential customers.
The next step is understanding how to microblog on these platforms. When microblogging, posts should:
- Be easy to share.
- Use leverage features like hashtags, which shout out to algorithms.
- Use image and video as well as written text
- Including contests or giveaways to engage customers
All these compelling elements help to appeal to short attention spans. A sure-fire way of building up relationships with influencers as well as new and existing clients.
Finally, two questions…
Blog or microblog?
Both, probably – but microblogging has an essential role to play in driving customers towards your main blog or other offline and online presence.
All three microblog platforms – or just one?
It’s best to use as many platforms as possible. That way you can ensure you have maximum reach across clients that prefer different platforms. Remember, you can use similar content on different platforms, tweaking things like character length or image size to suit each one.
Blogging like a pro
Paying attention to how your message is getting out and on which platform is time-consuming. That’s where Blog Squad can help.
We work hard to make your business life easier, creating content that’s engaging, effective and true to your brand. Find out more about our blog packages today.